This article is grounded from speaking with numerous directors of educational institutes across UK and Europe, whilst closely working with an expert with over 15 years of experience in innovative training solutions. Myths of e-Learning… Majority of educational providers claim that they have ‘e-Learning.’ However, once their current learning systems are carefully assessed their façade … Continue reading
Euro zone crisis is a current affairs topic that has impacted the business world. This article will briefly describe its effects and identify which companies have been successful/unsuccessful at dealing with the issue and why? The ongoing euro zone crisis threatens the global business world. Moreover, the UK is in a double dip recession. … Continue reading
A brief insight into a brand that has been particularly successful recently in developing a strong corporate reputation One well known brand that I think has developed a strong corporate reputation is Marks and Spencer’s (M&S). M&S have recently been successful in distinguishing their brand from their competitors such as Tesco, ASDA and Sainsbury’s. … Continue reading
How the iPhone 4s is great for learning. This article highlights how the iPhone 4s enhances personal learning. Before the iPhone 4s I had the Nokia 5310 Xpress Music phone (I know a dramatic change), it was an attractive small light weight phone, which fitted nicely in the pocket of your slim jeans. Anyways, … Continue reading
This is a brand review on Rubicon Drinks Company. I feel this brand continues to strive to distinguish itself from its competitors within the beverages market, rivalling Coca-cola, which is the market leader in the soft drinks market. Rubicon smartly use a simple slogan ‘love the exotic,’ which tingles your taste buds and … Continue reading
Book Review on ‘Indie Chicks’ compiled by Cheryl Shireman Star Rating: 3 out of 5 Summary: This book contains personal stories by women, which shares their journey on how they overcame all obstacles to finally become an author and do what they love most regardless of their family struggles, age or past bad … Continue reading
Book Review on ‘The War of Art: Break Through the Blocks and Win Your Inner Creative Battles‘ a fiction by Steven Pressfield Star rating: 4 out of 5 Summary: This is a self help book, which aims to inspire readers and unlock their inner creativity by fighting ‘resistance’ and flourishing in their ‘unlived life.’ Whether … Continue reading
Book Review on ‘Taboo’ – A Classic Romance by Mallory Rush Star rating: 4.5 out of 5 Summary: They had been raised as brother and sister since Cammie Walker lost her family in a deadly car crash. Little did she realise that Grant Kennedy had wanted to be anything but a brother since she took … Continue reading
Ethical Decision Making Application of Kohlberg’s Moral Development Levels to British American Tobacco. Managers when faced with an ethical dilemma could use a moral rights approach, which proposes that a manager must respect the fundamental rights of human beings (Daft and Marcic, 2010:116). This means they should take into account the Human Rights Act … Continue reading
Carroll’s Model of Corporate Social Performance (CSP) Application of Carroll’s model to British American Tobacco. According to Cole (2004) corporate social responsibility can take place by legal enforcement or voluntary persuasion (Cole, 2004). It is the latter British American Tobacco (BAT) are adopting as they voluntarily support a youth smoking prevention programme, which is … Continue reading
iMeeta 