Brand | Marks & Spencer’s

A brief insight into a brand that has been particularly successful recently in developing a strong corporate reputation   One well known brand that I think has developed a strong corporate reputation is Marks and Spencer’s (M&S). M&S have recently been successful in distinguishing their brand from their competitors such as Tesco, ASDA and Sainsbury’s. … Continue reading →

Brand | Rubicon Exotic

This is a brand review on Rubicon Drinks Company.     I feel this brand continues to strive to distinguish itself from its competitors within the beverages market, rivalling Coca-cola, which is the market leader in the soft drinks market. Rubicon smartly use a simple slogan ‘love the exotic,’ which tingles your taste buds and … Continue reading →