Contemporary Issues in Business | Managing Change and Innovation

Managing Change and Innovation Importance of Managing Change and Innovation ‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change’ (De Meuse & Marks, 2003:371) Charles Darwin’s quote captures the very essence of managing change and innovation, as it is those organisations that constantly … Continue reading →

Business Strategy | Bowman’s Clock

Application of Bowman’s Clock to Kraft Foods Inc:   This report will examine what generic strategy Kraft employs, the position this strategy takes on Bowman’s clock and whether Kraft’s generic strategy provides an effective competitive advantage.   Through much research, Cliff Bowman and Richard D’Aveni developed what is now known as the ‘Bowman’s Clock’ (D’Aveni, … Continue reading →