Euro zone crisis is a current affairs topic that has impacted the business world. This article will briefly describe its effects and identify which companies have been successful/unsuccessful at dealing with the issue and why? The ongoing euro zone crisis threatens the global business world. Moreover, the UK is in a double dip recession. … Continue reading
A brief insight into a brand that has been particularly successful recently in developing a strong corporate reputation One well known brand that I think has developed a strong corporate reputation is Marks and Spencer’s (M&S). M&S have recently been successful in distinguishing their brand from their competitors such as Tesco, ASDA and Sainsbury’s. … Continue reading
Book Review on ‘Indie Chicks’ compiled by Cheryl Shireman Star Rating: 3 out of 5 Summary: This book contains personal stories by women, which shares their journey on how they overcame all obstacles to finally become an author and do what they love most regardless of their family struggles, age or past bad … Continue reading
Book Review on ‘The War of Art: Break Through the Blocks and Win Your Inner Creative Battles‘ a fiction by Steven Pressfield Star rating: 4 out of 5 Summary: This is a self help book, which aims to inspire readers and unlock their inner creativity by fighting ‘resistance’ and flourishing in their ‘unlived life.’ Whether … Continue reading
Book Review on ‘Taboo’ – A Classic Romance by Mallory Rush Star rating: 4.5 out of 5 Summary: They had been raised as brother and sister since Cammie Walker lost her family in a deadly car crash. Little did she realise that Grant Kennedy had wanted to be anything but a brother since she took … Continue reading
Ethical Decision Making Application of Kohlberg’s Moral Development Levels to British American Tobacco. Managers when faced with an ethical dilemma could use a moral rights approach, which proposes that a manager must respect the fundamental rights of human beings (Daft and Marcic, 2010:116). This means they should take into account the Human Rights Act … Continue reading
Carroll’s Model of Corporate Social Performance (CSP) Application of Carroll’s model to British American Tobacco. According to Cole (2004) corporate social responsibility can take place by legal enforcement or voluntary persuasion (Cole, 2004). It is the latter British American Tobacco (BAT) are adopting as they voluntarily support a youth smoking prevention programme, which is … Continue reading
Managing Change and Innovation Importance of Managing Change and Innovation ‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change’ (De Meuse & Marks, 2003:371) Charles Darwin’s quote captures the very essence of managing change and innovation, as it is those organisations that constantly … Continue reading
Application of Bowman’s Clock to Kraft Foods Inc: This report will examine what generic strategy Kraft employs, the position this strategy takes on Bowman’s clock and whether Kraft’s generic strategy provides an effective competitive advantage. Through much research, Cliff Bowman and Richard D’Aveni developed what is now known as the ‘Bowman’s Clock’ (D’Aveni, … Continue reading
A Poem Dedicated To The Olympics 2012, Go Team GB! Motivational Poem Have Energy To Climb 100 Mountains Can Tip-Toe And Reach Sky High Able To Block All Troubles Fight Every Pain Count Every Inch Of Happiness Ignore Any Bitterness Will Power To Achieve In Control Of This Future Have Courage And Bravery Now There … Continue reading
iMeeta 